Is Email Marketing still relevant ?
Email marketing is an essential tool for attracting and retaining customers.
Email Marketing Statistics
Let’s be clear: the email marketing statistics show that email is here to stay.
For starters, we send 102.6 trillion emails every year. And the numbers keep going up, with 126.7 trillion expected to be sent by 2022.
Who’s sending and reading all of these emails?
Well, in the U.S. alone, more than 90% of people over the age of 15, it turns out:
We’re also pretty attached to our email. All of us (well, 99% of us) check our email every day.
Some of us check our email as much as 20 times a day. With the rise of mobile use, checking email is super easy, after all.
More than half of us even check our email before doing anything else online (probably before even getting out of bed):
For the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%.
Key takeaway: Emails reach most of the people they’re intended for, so email marketing remains an essential part of your marketing strategy.
Email Marketing services can be very lucrative to the many businesses using it today. It has been found that the ROI (return on investment) is one of the highest form of marketing value. There are virtually millions of consumers who check there email on a daily basis whether that be via desktop or mobile.
Email Marketing software
Get Response is a feature-rich e marketing services company, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns and video marketing campaigns, newsletters, and auto responders that convert contacts into customers.
Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and Email Service Providers, Get Response email marketing companies has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their e marketing investment.
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Email Marketing is a term used to describe electronic mail that is sent via email software on the internet in attempt to connect to a new customer .This decision made by the customer could be to request more information on a product or service from a email marketing company.
The email marketing service could be a major retailer or company trying to stay in contact with their customer base after a sale or purchase. The marketer would then use a email blast as a way to offer the customer upcoming product specials and news updates about special features being offered.
E marketing purpose is to get and maintain customer loyalty and brand awareness. The majority of emails a customer may get from a email blast is called transactional emails.
These emails result from the customer purchasing a product or service and receiving a response from the vendor on shipping details and receipts of purchase.
A lot of Email Marketers use Direct email marketing as a way to promote various products or services to new or existing customers. This is done through Opt-in emails. This consists of getting the customers permission first before receiving further email blasts from the merchant. This was a result of many complaints given by consumers about too many spam emails.
The Can Spam Act of 2003 was a direct governmental reaction to too many spam emails. This act authorizes a US $16,000 penalty per violation for spamming each individual recipient. The result of this is that email marketing companies today utilize email service providers that monitor the customers willingness to subscribe or unsubscribe from emails.